As Amazon drives industry trends, it’s essential that B2C brands like Thanjai Natural don’t fall behind. With ever growing demand for Natural Organic food products, Thanjai Natural understood that they can multiply their profits & grow their brand with tailored digital experience
Ecommerce Web Development, Digital Marketing
In the past, Thanjai Natural generally approached ecommerce from their amazon store to cater the differing needs of customers. Its approach was to increase sales with the help of amazon. It was then they realised about the potential opportunities outside amazon. They wanted to make a complete digital transformation which should result in generating ROI and create brand awareness.
By listing out what Thanjai Natural as a brand wanted to step into the digital arena, We were able to come up with the right technology & marketing strategy to match their needs - which turned out to be a Ecommerce website built with a seamless architecture.
This Ecommerce website was used as another brand channel by routing the customers from various organic & paid marketing platforms. This helped them to expand the distribution of their organic food products in India.
In addition to this, we also took care of maintaining the live server for the site. We built a custom CMS for the product management & billing on their website, which helped them to maintain the product with ease & doesn't require anyone's help. We also maintained their social media handles, Search engine optimization & content marketing to promote their brand in the digital space.
Thanjai Natural is a niche market leader of Organic Food & Health products. They have had over 1000+ purchases, within the completion of 1st month of the website launch. The marketing funnel was built in a way to turn a lot of cold prospects into warm leads. The Social Media Campaigns, Search Engine Optimisation Campaign and Search Engine Marketing were routed to fulfill the ultimate goal of online conversions & purchase of the Products, With the introduction of redeeming the points we have enabled Thanjai with customer redemption for repeat purchases & increased customer loyalty.
Thynkk has been serving Thanjai Natural for the last 1+ years. The development and maintenance of their Website & Digital Marketing has been a rewarding journey for us.
See what the Managing Director of Thanjai Natural has to say about us