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How we increased traffic by 48% year on year for a product based company

Increase transactions of an e-commerce website by over 90% using search engine optimisation campaigns & link building strategies.

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Services

Search Engine Optimisation

Platforms

Google, Bing

Result 1

48%
Increase in Year on Year traffic

Result 2

90%
Purchase Increase

Project Overview

The client approached Thynkk two years ago and was looking to increase conversions, develop a solid link building strategy, and have an in-depth, on-site SEO audit to improve their traffic metrics.The following is a walk-through of the steps we took as a digital agency to achieve similar gains of our clients favorite competitor.

Execution

Below is the exact plan we used to surpass our clients target

Perform a Technical SEO Audit

  • Crawl Management
  • Index Management
  • Broken Links
  • Internal 301 Redirects
  • Page Speed and Content Delivery Optimization
  • Structured Data

    • Have a Killer Content Strategy

  • Create Supporting Content
  • Perform Keyword Researching by Discovering Your Content Gap
  • Content Cannibalization
  • Leverage a PPC Strategy

    • Establish E-A-T (Expertise, Authority, and Trust)

  • First, you create a Google My Business (GMB) profile for your site.
  • Implement Structured Data
  • Build Your Own Authority

    • Link Building Strategy

  • Anchor Text
  • Leverage Your Network
  • Building Your Brand Offline
  • Outreach
  • Fix External Broken Links (404s)
  • Backlink Optimization Results

    • Results

    The client took full advantage of this seasonality by increasing their sessions by 50.47%. This generated an additional 72.31% increase in revenue. Traffic across the whole domain also saw a very positive uptake. Compared with the same time last year, organic traffic has seen an increase of 48.61% in sessions and an increase of 51.43% in users.

    *Based on the client’s internal data the work TSI carried out saw ecommerce Conversion Rates improve by 30%

    Testimonials

    Don't take our word for it, take theirs!

    See what the Proprietor of the ecom company has to say about us

    Slide 1 of 3.

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